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Intuitive Design | Clear Visual Clues

Worked with a small team in a diverse role. From designing the style guide, working with legal to assure IP integrity, created designs prioritizing user unique experiences, as well as wrote RFP and had a close relationship with outsourcers

1

Daily Retention

To increase user logins and monetization we should focus on keeping the feature undisruptive to the core flow. Adding a character to the experience should make it interactive instead of task-orientated.

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2

Card Event

Designed a new feature based on popular card collection systems. This would increase metrics while also providing a feature that could visually change with the seasons.

3

Modernization

To appeal and gain new users, while retaining loyalty and confidence of long-time users, a refresh of the UI and visual assets was needed.

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4

Request for Product

Organized references and put together detailed requests to send to our outsourcers, who would then work closely with me to provide feedback before the final delivery. 

Kam Seidl 2025

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